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Art Communication and Management
The department adopts the brand-new mechanism to run a school and the educational
model of project-type creation. It stimulates student’s seeking desire and creative ability ma
ximumly by enlightening student’s creative thought in order that it can train them to adapt the
market demand and challenge. Therefore, they can become the urgent need and applied tal
ents in the domain of national information communication, the entertainment industry, music
industry and the culture industry.
Specialty
Musicology (Direction: Music Industry Management)
Course
Constitutions of Music, Music Sociology, Western Music Culture, Chinese Music Culture,
Pop Music Culture, The Conspectus of Populace Music Communication, Broadcast and TV Programming, Music Recording, MIDI Music Production and Investigation of Music Communi
cation, Music Marketing, Plan for Music Project, Music Program Producing, Music Industry Ma
nagement etc.
Specialty
Musicology (Direction: Edit and Management of Music Program)
Course
The Investigation of Music Communication, Music Plan of Broadcasting and TV, Program
ming of Broadcasting and TV, Music Recording, MIDI Music Production, Plan and Production
of MTV, Music Programming, Presentation of Broadcasting and TV etc.
Specialty
Musicology (Direction: Music and Science and Technology of Audio ＆ Video)
Course
Constitutions of Music, Music Sociology, Western Music Culture, Chinese Music Culture,
Pop Music Culture, MIDI Music Producing, Melodizing Skill, Recording equipment, Recording
and Mixing, DJ Practice, The Conspectus of Film ＆TV Art, The Appreciation of Film ＆TV Wor
ks, The Non-linear Edition, Broadcasting and TV Programming, Music Industry Management,
Music Programming etc.
Specialty
The Entertainer Broker
Course
The Piano (required course), The Music History of China and Foreign Countries, The Pop
Music History of China and Foreign Countries, The Conspectus of Art, The Appreciation of Mu
sic Works, The Conspectus of Culture Broker, Policy Study of The Culture, Market Study of The
Culture, Marketing Study of The Culture, Investment Study of The Culture, Administration Study
of The Culture, The Cultural Project Management, Performance Management and Marketing etc.
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